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> Demographics
Demographics
Back to Ad Rates
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Age
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20-30
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- 99 ( 39%)
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30-40
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- 60 ( 24%)
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40-50
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- 52 ( 21%)
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15-20
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- 32 ( 13%)
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50-60
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- 6 ( 2%)
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60+
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- 4 ( 2%)
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253 - Overall
Total
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Sex
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Male
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- 188 ( 74%)
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Female
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- 65 ( 26%)
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253 - Overall
Total
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Country
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United States
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- 201 ( 79%)
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Australia
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- 19 ( 8%)
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Canada
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- 15 ( 6%)
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United Kingdom
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- 10 ( 4%)
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OTHER_Europe
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- 6 ( 2%)
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OTHER_ South America
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- 1 ( 0%)
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OTHER_Not Listed
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- 1 ( 0%)
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253 - Overall
Total
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Do
you own a computer or plan to buy one?
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Yes
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- 248 ( 98%)
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No
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- 5 ( 2%)
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253 - Overall
Total
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Are
you a: musician, fan, or industry-type?
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Musician
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- 208 ( 82%)
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Industry
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- 82 ( 32%)
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Fan
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- 68 ( 27%)
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Other
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- 20 ( 8%)
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253 - Overall
Total
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Musicians:
how long have you been performing/songwriting?
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11-15 Years
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- 51 ( 20%)
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6-10 Years
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- 47 ( 19%)
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20+ Years
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- 44 ( 17%)
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Less than 1 year
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- 40 ( 16%)
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1-5 Years
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- 38 ( 15%)
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16-20 Years
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- 33 ( 13%)
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253 - Overall
Total
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On
average, how much do you spend, per year, on Accessories
(strings, picks, pedals, etc.)?
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$100-$500
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- 106 ( 42%)
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Less than $100
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- 106 ( 42%)
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$500-$1000
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- 26 ( 10%)
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$1000-$2500
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- 10 ( 4%)
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$5000+
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- 3 ( 1%)
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$2500-$5000
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- 2 ( 1%)
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253 - Overall
Total
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On
average, how much do you spend, per year, on Gear (guitars,
drums, keyboards, amps, mics, etc)?
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Less than $100
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- 78 ( 31%)
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$500-$1000
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- 54 ( 21%)
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$100-$500
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- 54 ( 21%)
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$1000-$2500
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- 38 ( 15%)
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$2500-$5000
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- 18 ( 7%)
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$5000+
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- 11 ( 4%)
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253 - Overall
Total
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On
average, how much do you spend, per year, on Books/videos?
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Less than $100
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- 164 ( 65%)
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$100-$500
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- 73 ( 29%)
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$500-$1000
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- 12 ( 5%)
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$1000-$2500
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- 3 ( 1%)
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$2500-$5000
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- 1 ( 0%)
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253 - Overall
Total
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On
average, how much do you spend, per year, on Compact
discs/MP3s?
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$100-$500
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- 107 ( 42%)
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Less than $100
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- 106 ( 42%)
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$500-$1000
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- 28 ( 11%)
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$1000-$2500
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- 8 ( 3%)
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$2500-$5000
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- 3 ( 1%)
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$5000+
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- 1 ( 0%)
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253 - Overall
Total
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On
average, how much do you spend, per year, on Sheet Music?
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Less than $100
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- 237 ( 94%)
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$100-$500
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- 11 ( 4%)
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$500-$1000
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- 5 ( 2%)
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253 - Overall
Total
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Do
you currently own, or are you in the market to buy,
a CD Burner/Ripper?
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Yes
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- 202 ( 80%)
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No
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- 51 ( 20%)
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253 - Overall
Total
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How
often do you purchase products online?
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Sometimes
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- 105 ( 42%)
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Often
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- 57 ( 23%)
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Never
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- 48 ( 19%)
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Rarely
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- 43 ( 17%)
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253 - Overall
Total
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Which
of the following would you like to see more articles/editorial
on:
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Artist profiles
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- 144 ( 57%)
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Tourguide information
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- 122 ( 48%)
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CD Reviews
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- 98 ( 39%)
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Playing style (i.e.
exploring different manners of guitar playing)
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- 66 ( 26%)
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New gear products
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- 65 ( 26%)
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253 - Overall
Total
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Which
of the following would you consider a valuable purchase,
in downloadable/hard copy form:
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Updated venue contact
lists by state/region
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- 167 ( 66%)
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College Radio Guide
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- 155 ( 61%)
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Updated Record Label
listings
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- 123 ( 49%)
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Reputable CD Replicators
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- 77 ( 30%)
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Updated Studio Listings
by state/region
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- 73 ( 29%)
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253 - Overall
Total
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What Type of Music Do You Play?
Hard Rock/Alternative - 37.79%
Soft Rock/Pop - 9.51%
Urban/Rap/Hip-Hop - 9.51%
Jazz/Blues/Soul - 6.94%
Folk/Acoustic/World - 13.11%
Electronic - 4.11%
Country/Bluegrass - 5.91%
Other - 13.11%
Have You Released an Independent CD?
How many tracks did you use on your last recording?
2 tracks - 5.36%
4 tracks - 17.86%
8 tracks - 21.94%
16 tracks - 22.45%
24 tracks - 18.88%
More than 24 tracks -13.52%
Which is the best benefit of the web?
Free Information - 43.66%
Networking - 23.24%
Finding New Fans - 19.72%
Selling CDs - 7.04%
Getting Gigs - 6.34%
How Often Do You Travel Overnight To Play
A Gig?
Should artists be paid for their downloads
from MP3.com and other websites?
Yes, artists should be paid royalties - 68%
No, artist should consider it free promo - 22%
Undecided - 10%
We offer frequency
discounts. We are occasionally open to joint ventures or or other
cooperative efforts. For sponsorship assistance, please email <sponsor@indie-music.com>
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