How to Roll Out Effective Music Sales Promotions Marketing Music

How to Roll Out Effective Music Sales Promotions

No Comments 30 December 2014

These eight steps by Bobby Borg on the Disc Makers Echoes blog will help you create, define, and execute successful music sales promotions, because if you want to make it, you have to market.

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Music Releases: EP or Album?

Making Music, Marketing Music

Music Releases: EP or Album?

No Comments 29 December 2014

Shaun Letang writes on the Disc Makers Echoes blog: Different types of releases – singles, albums, EPs, and mixtapes – all have their place in your music promotion strategy. But every music release should be an opportunity to build your fan base.

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The Gig Kahuna: Just Say No to Overgigging

Making Music, Marketing Music

The Gig Kahuna: Just Say No to Overgigging

No Comments 28 December 2014

On the Harmony Central blog, David Himes takes on the oft-controversial topic of over-gigging on a local level. Read his rationale and let us know your thoughts.

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The Music Royalty Ecosystem

News, Marketing Music

The Music Royalty Ecosystem

No Comments 25 December 2014

via the Music 3.0 blog: If you ever wondered why an artist with a massive number of views or streams (or even sales for that matter) is receiving what seems to be a pittance in royalty payouts, then this overview infographic from Music Reports of the royalty payment infrastructure might explain it.

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Songwriting Tip: Show it, Don’t Depend Upon The Video

Making Music, Marketing Music

Songwriting Tip: Show it, Don’t Depend Upon The Video

No Comments 25 December 2014

Harriet Schock writes on the USA Songwriting Competition blog: In an age where you can find pretty much any song on Youtube, some songwriters might depend upon the video to keep the listener interested. But the song may not garner enough interest for a video to be made if you don’t have the visuals in the lyric already.

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Get it in Writing: Booking

Marketing Music

Get it in Writing: Booking

No Comments 23 December 2014

Guest writer Rus Anderson on the DIY Musician Blog: When you’re booking a gig, you can negotiate anything you want over the phone or face-to-face, but you or the other person might easily forget something that was promised or discussed.

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Why Engagement Might Be The Most Important Metric For Artists

Marketing Music

Why Engagement Might Be The Most Important Metric For Artists

No Comments 21 December 2014

Liv Buli writes on Forbes: While a vast social following can be a valuable tool, only legitimate and loyal followers that engage with the content you provide through social channels, and ultimately your work, provide you with the reach and engagement you are seeking as an artist.

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