Streaming Your Album vs. Single Tracks On Your Website Marketing Music

Streaming Your Album vs. Single Tracks On Your Website

No Comments 25 March 2014

HostBaby‘s Chris Robley explains the difference of streaming your whole album vs. streaming single tracks on your band or artist website: We’ve already established that you should never offer streaming sample clips on your website. It’s 2014; a 30 second snippet of your newest song will annoy more people than it will entice.

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Preparing For Interviews

Marketing Music

Preparing For Interviews

No Comments 24 March 2014

This post on Grassrootsy comes from UK-based artist Andy Mort. Andy gives some great practical tips on being a good interviewee. If you’re an artist who is about to release a new album or hit the road in support of a project, this is a great post for you!

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Six Social Media Platforms You Should Consider Using

Marketing Music

Six Social Media Platforms You Should Consider Using

No Comments 24 March 2014

On the Disc Makers Echoes blog, Jon Ostrow writes: These six social media platforms might not be the biggest of the bunch, but they’ll provide value in your social marketing efforts.

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Use Twitter, AirBnB, And Instagram’s Marketing Techniques To Promote Your Music

Marketing Music

Use Twitter, AirBnB, And Instagram’s Marketing Techniques To Promote Your Music

No Comments 24 March 2014

Dotted Music‘s Thomas Honeyman writes: Three of the most startling successful startups around today are Twitter, AirBnB, and Instagram. Each of these companies started without massive marketing budgets but managed to get unprecedented numbers of users through smart marketing. What’s their secret? More importantly – how can you use it to market your music?

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5 Ways to Make Sync Money With Your Music

Marketing Music

5 Ways to Make Sync Money With Your Music

No Comments 23 March 2014

This story via DIY Musician Blog: CD Baby has paid $1.2 million in sync licensing revenue to independent artists. Are you earning as much as you can?

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Will Tumblr Become The Next MySpace For Music?

Trends, Marketing Music

Will Tumblr Become The Next MySpace For Music?

No Comments 23 March 2014

From Forbes/The Beat Report: Last June, British rock group Arctic Monkeys released an animated YouTube video for the song “Do I Wanna Know?” The sparse, somewhat macabre visuals matched the track’s brooding tone—and attracted over 45 million views. That tally still seems to be growing steadily, thanks in part to an unlikely ally: Tumblr.

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How Emotional Connections Are the Backbone of Every Fan Tribe

Marketing Music

How Emotional Connections Are the Backbone of Every Fan Tribe

No Comments 20 March 2014

On the CyberPR blog, Ariel Hyatt writes: Social media creates the appearance that each of your fans holds the same weight, be it one ‘like’, one ‘follow’, or one ‘friend’. This couldn’t be further from the truth.

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