Why Warner Did a Deal With YouTube News, Marketing Music

Why Warner Did a Deal With YouTube

No Comments 10 May 2017

On Friday evening, MBW broke the news that Warner Music Group had signed a renewed global licensing deal with YouTube – via an oddly downtrodden internal memo from WMG boss Steve Cooper.

“[Our] experiences during these negotiations were proof positive of the acute need to clarify ‘safe harbor’ provisions under US and EU copyright legislation,” it read.

“That’s the only way to conclusively close the gap between the revenue YouTube generates and what songwriters, artists, publishers and labels make in return.”

For what ultimately amounted to the announcement of a contract extension, this was a missive dripping with barely-concealed sufferance.

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Remix Licensing Platform Dubset Raises $4M From Group Led By Cue Ball Capital

Marketing Music

Remix Licensing Platform Dubset Raises $4M From Group Led By Cue Ball Capital

No Comments 2 March 2017

Dubset Media Holdings, the startup whose technology aims to help digital services identify and pay rights-holders whose content is used in remixes, has raised $4m in a fresh Series A funding round.

The investment is being led by Boston-based Cue Ball Capital, which focuses on recurring revenue platforms in business information services, digital media and specialty consumer opportunities.

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Blockchain technology can solve several media industry problems

Marketing Music

Blockchain technology can solve several media industry problems

No Comments 25 February 2017

The unsurpassed reach of the Internet and the emergence of a range of new digital technologies have transformed virtually every corner of the music industry for fans and creators alike. While consumers enjoy vastly more options, these market disruptions are presenting a range of important challenges for creators, producers, and distributors of music.

Musicians are struggling to balance their passion for music with the need to be knowledgeable and vigilant about the financial rewards for their talents. Of the $15 billion in global recorded music revenue for sound recordings reported by the International Federation of the Phonographic Industry for 2014, only a small portion of the money beyond the initial recording advances ultimately makes its way to artists as ongoing revenue.

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How Old-Fashioned TV Still Drives the Music Industry

Marketing Music

How Old-Fashioned TV Still Drives the Music Industry

No Comments 23 February 2017

For all the whirlwind technological changes and crumbling barriers to entry in the music industry, some things sure have stayed pretty old school.

Yes, rap songs by scrappy upstarts can hit No.1 on the Billboard charts thanks to internet memes and an unfathomable amount of streams on services like YouTube and Spotify. And it’s true that unless you’re talking about Adele, CD sales and even digital downloads have plummeted, because why own anything that takes up space when you can stream on-demand either for free or a small monthly fee? These days, a casual fan taking a trip to the record store is an almost laughable idea.

And yet, for the biggest names in music, self-promotion hasn’t changed all that much since the days of the Beatles on “The Ed Sullivan Show.” More than an online radio takeover or guerrilla social media campaign, marquee televised events remain the quickest way to reach millions of mainstream listeners who might check out your music or even buy it (or, preferably, come see you live; more on that later).

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Why Sub Pops Founder Quit The Music Industry - And What He Thinks Of It Today

Marketing Music

Why Sub Pops Founder Quit The Music Industry - And What He Thinks Of It Today

No Comments 17 January 2017

For most of his career, Sub Pop founder Bruce Pavitt had a front row seat to the most subversive elements of punk rock culture.

His music career started at college with a radio show and fanzine, before launching Sub Pop in ’86 - a label best known for Nirvana, Mudhoney and Soundgarden.

After dumping his shares in 2003, unhappy with the culture change that came with selling a 49% stake to Warner, he took some time away from the industry to raise a family.

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Making the most of music conferences

Marketing Music

Making the most of music conferences

No Comments 30 July 2016

The music business is constantly changing and evolving. Music conferences offer an insider’s view on important trends, emerging technology, and who’s who in the music business. Find out more on the Disc Makers Echoes blog.

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8 Steps to Getting a “Yes”: The Perfect Pitch

Marketing Music

8 Steps to Getting a “Yes”: The Perfect Pitch

No Comments 30 July 2016

Is it possible to get a “yes” every time you make a request? Maybe. Is it possible to get a response every time? Absolutely. On the Living on Gigging blog, Cheryl B. Engelhardt outlines eight steps for you to follow.

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