Musicians’ Digital Performance Royalties at Risk News, Marketing Music

Musicians’ Digital Performance Royalties at Risk

No Comments 31 October 2011

Recording artists and indie labels: there’s a movement afoot to change the way that you would receive your digital public performance royalties, and it’s not a good one, especially for recording artists.

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How to Add ‘Value’ to Your Music Products

Marketing Music

How to Add ‘Value’ to Your Music Products

No Comments 31 October 2011

We’ve all heard the phrases ‘adding value’ and ‘value-add’. But have you ever stopped to ask, what is ‘value’? Well, in this context, value is the full-spectrum impact your product or service has on your customer. Value should not be equated with price. Price is merely one aspect of the total value you deliver.

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Branded Content Vital to Promoting Music Acts

Marketing Music

Branded Content Vital to Promoting Music Acts

No Comments 28 October 2011

Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands.

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Crowdfunding is Trade, Not Aid

Marketing Music

Crowdfunding is Trade, Not Aid

No Comments 28 October 2011

Crowdfunding is an online event with a beginning, middle, and end. It is a fundraising process with a deadline. Crowdfunding is trade, not aid – where tangible goods and services are offered in return for financial contributions.

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Dos and Don’ts of Social Networking - Know Your Fans to Keep Your Fans

Marketing Music

Dos and Don’ts of Social Networking - Know Your Fans to Keep Your Fans

No Comments 27 October 2011

So one of the main things I’ve had to learn this year with the rapid advance of social networking as a direct-connect to your fans is this: Don’t make the mistake of overmarketing to them.

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The 21 Most Surprisingly Creepy Music Videos in Rock ‘n’ Roll History

Marketing Music

The 21 Most Surprisingly Creepy Music Videos in Rock ‘n’ Roll History

No Comments 27 October 2011

There are plenty of scary music videos out there, but many of them are from artists you’d expect to go the horror route: Marilyn Manson, Nine Inch Nails, Tool, etc. But there are also many videos that are even more unsettling and off-putting, simply because it’s unexpected.

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The New Economics of the Music Industry

Marketing Music

The New Economics of the Music Industry

No Comments 26 October 2011

Rolling Stone examines how artists really make money in the cloud – or don’t.

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