How Mountain Dew Saved Holy Ghost’s Tour Marketing Music

How Mountain Dew Saved Holy Ghost’s Tour

No Comments 26 October 2011

Holy Ghost, a buzzy electro duo signed to James Murphy’s DFA Records, had a predicament this summer. Members Alex Frankel and Nick Millhiser had already booked 20 dates for their first headlining U.S. tour, but were so strapped for touring dollars that they couldn’t even afford to pay for a bus big enough to house the full band and all their gear - let alone an opening act.

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How to Fail at Promoting Music Online

Marketing Music

How to Fail at Promoting Music Online

No Comments 26 October 2011

This past spring I polled a number of music blogger friends and gathered the results in “How to Avoid Pissing Off Music Bloggers (and Several Other Handy Tips for Artists).” I think it was a pretty good article and the feedback it received suggests that it was helpful to a lot of people. But there’s a lot to the process of music promotion — from a music blogger’s perspective, at least — that the article didn’t cover.

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In Nashville, Newcomer Musicians Open Wallets to Avoid Paying Dues

Marketing Music

In Nashville, Newcomer Musicians Open Wallets to Avoid Paying Dues

No Comments 23 October 2011

Musician and Detroit native John Maison is willing to pay his dues to make it in the music business -  but he’s also willing to pay in cash.

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What Every Musician Needs To Know About Search Engine Optimization

Marketing Music

What Every Musician Needs To Know About Search Engine Optimization

No Comments 21 October 2011

It’s no secret that people are finding more and more of their music online. But what is still secret to many is HOW they are finding it.

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How to Promote a Show: Don’t Rely on Anyone Else

Marketing Music

How to Promote a Show: Don’t Rely on Anyone Else

1 Comment 20 October 2011

After having a poorly attended show, it’s easy to point the fingers at everyone else. The bottom line: the turn-out is entirely your responsibility.

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Connect With Fans on Banjo Social App

Marketing Music

Connect With Fans on Banjo Social App

No Comments 20 October 2011

Social discovery mobile app Banjo and The Eleven Seven Music Group have partnered to connect supergroup Blondie with fans during their tour and new album release Panic of Girls.

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YouTube’s New Merch Store, Merlin Deal Aimed At Attracting Indie Acts

Marketing Music

YouTube’s New Merch Store, Merlin Deal Aimed At Attracting Indie Acts

No Comments 20 October 2011

YouTube has been very good to bedroom singers, who have found a quick path to fame, and major labels, which have benefited from some of the largest digital audiences for their top music videos.

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