Fair Trade Music? Marketing Music

Fair Trade Music?

No Comments 19 October 2011

As we consider business models for music in the 21st century, how do we account for practices that support and sustain music and musicians?  Can they be identified and branded in a way that will encourage fairness and help inform consumers?  Can you codify an ethical and moral dimension to the consumption of music?

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Skanz QR-Coded Social Networking Platform

Marketing Music

Skanz QR-Coded Social Networking Platform

No Comments 19 October 2011

Skanz lets fans wear their favorite artist’s social media on their wrists, giving them instant access to exclusive content, personal media and more.

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Do Extravagant Extras Help Sell Albums?

Marketing Music

Do Extravagant Extras Help Sell Albums?

No Comments 17 October 2011

The vinyl era saw Cheech & Chong including a giant rolling paper in their Big Bambú album, and Isaac Hayes’ Black Moses record folded out into a crucifix-shaped image of the soul musician.

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YouTube Now Allows Merch, Download & Ticket Sales

News, Marketing Music

YouTube Now Allows Merch, Download & Ticket Sales

No Comments 17 October 2011

We already know that YouTube is seeing 3 billion videos viewed per day day, but now the online video giant is now seeing a whopping 800 million people per month visiting the site, Google revealed in its third-quarter earnings report last week. And today, YouTube is also announcing the ability to sell merchandise, tickets and more via the site.

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Networking: The Glue that Built the Empire

Marketing Music

Networking: The Glue that Built the Empire

No Comments 16 October 2011

Networking is an essential part of any successful business, and it’s even more important if one’s business is entertainment. With so many facets of the entertainment business needing attention at all times, it’s virtually impossible to cover all the bases unless one’s budget is nearly the size of David Geffen’s.

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Erin Barra Uses Digital Software to Tour Solo for Cheap

Marketing Music

Erin Barra Uses Digital Software to Tour Solo for Cheap

No Comments 15 October 2011

Singer-songwriter Erin Barra’s career had reached a breaking point a year and a half ago. After steadily gaining notoriety while playing around the New York City club scene, she caught the touring bug and realized it was time to step outside of town. But while fronting a five-piece band at home is relatively easy, costs can pile up while out on the road. Her solution? A software program optimized for live performance.

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10 Widgets to Make Your Website More Social

Marketing Music

10 Widgets to Make Your Website More Social

No Comments 14 October 2011

Everybody loves web widgets: mini web applications that can be embedded almost anywhere. But with so many widgets out there, it’s hard to know which will enhance your website and engage your audience. Below are some of the most popular and social widgets available.

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