Great advice on the DIY Musician Blog: Everyone is talking about cool new ways to get fans to sign up for emails, but this is only the first step.
It’s true, these days many people are wary of giving out their email address – there’s just too much inbox-clogging spam out there – but even if they do subscribe, the second a newsletter becomes too promotional or fails to deliver interesting content, they’re out.
With that in mind, you need to not only be thinking of how to grow your list, but also how to keep your fans subscribed. Providing incredible value to your fans via email is the second step of a successful email strategy.
I want you to start thinking of your email newsletter as something completely separate from your social media channels and website. Click on the link below to read more…
Author: Dave Kusek guest blogging on DIY Musician Blog
Read More/Original Source: http://diymusician.cdbaby.com/2015/03/musicians-heres-make-email-list/