On the Shades of Solveig blog, Solveig Whittle gives advice on how to create a marketing plan with purpose.
In working with artists to create a marketing plan that is personalized to their music and where they are at in their musical career, I think all of these “outbound” marketing reasons around social media effectiveness are great. But there are also very clear practical reasons to be clear about your Purpose before launching into the frenzy of ANY PR, promotion, or marketing of any kind for your newest release, for a single, or for your music video. Click on the link below to read more…
Author: Solveig Whittle, Shades of Solveig
Read More/Original Source: http://www.shadesofsolveig.com/2015/07/01/the-importance-of-purpose-for-musicians/