All Three Major Labels, Pandora and RIAA Announce Support for Hi-Res Audio Streaming

No Comments 9 January 2017

All Three Major Labels, Pandora and RIAA Announce Support for Hi-Res Audio Streaming

With a large swath of the industry on board, how long before streaming services offer premium audio tiers?

A large swath of the music business, including all three major labels (Universal Music Group, Sony Music and the Warner Music Group), the Recording Industry Association of America (RIAA) and music platforms such as Pandora, Rhapsody/Napster and HD Tracks, all in concert with the Digital Entertainment Group (DEG), today announced their support for studio-quality hi-res audio for music streaming.

Author: Andy Gensler, Billboard

Hi-res audio redresses digital music’s traditionally compressed and largely inferior sound, which stems in part from the way MP3s were designed. Now, music industry entities have pledged to support new opportunities and add new premium audio music offerings to streaming services, much as they have with high-resolution downloads.

“Universal Music has been laser-focused on Hi-Res Audio, across all of our label groups,” says Ty Roberts, Chief Technology Officer of Universal Music Group, in a statement. “But without the involvement of our technology and distribution partners, all of this would be in vain. Today we’re pleased to acknowledge the support of a number of leading digital providers for this new streaming concept.”

The DEG, which advocates for entertainment products supporting music, film, television, consumer electronics and IT industries, and whose members include Amazon and Google Play, also revealed today a new “Stream the Studio” marketing campaign. The initiative is aimed at millennials, the largest music consumer demographic, and will promote the benefits of hi-res compatible devices, technologies and music .

Read More/Original Source: http://www.billboard.com/articles/business/7647454/major-labels-pandora-riaa-announce-support-hi-res-streaming-mqa

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