Amazon announces launch of live music business with Blondie gig in Hackney

No Comments 12 May 2017

Amazon announces launch of live music business with Blondie gig in Hackney

Amazon has cranked up its pursuit of total entertainment industry domination, announcing the launch of a live music business in the UK.

The Seattle-headquartered titan, which already overshadows many of its rivals in the technology and e-commerce space, on Tuesday said that its new Prime Live Events business will hosts concerts for which tickets will be exclusively available to its Prime members.

Author: Josie Cox

The businesses’ inaugural event will be a Blondie concert on 23 May at the Round Chapel in Hackney, at which the band will perform a mix of their older hits and material from the new album, Pollinator, to an audience of 750. 

Amazon said that it will be one of the smallest and most intimate venues Blondie have ever played and will also mark four decades to the week since the band’s first ever UK performance, in Bournemouth in 1977. Tickets are due to go on sale on Thursday.

Amazon launched an event ticketing service in the UK in 2015, giving members early access to tickets for concerts, theatre shows and exhibitions, but its latest foray will be the first time it hosts its own gigs, which – according to industry trade body UK Music – contribute more than £900m to the overall UK economy each year.

“This new venture is yet another service to Amazon’s arsenal, widening its plans for not only retail supremacy, but lifestyle and entertainment too,” said Hugh Fletcher, global head of consultancy and innovation at digital consultancy Salmon.

“It is further evidence of Amazon’s desire to own as many interfaces with the customer as possible – be that shopping, content viewing, or music,” he added. “Retailers need to revolutionise their own offering to combat leaders like Amazon.”

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