Rovio’s CEO Mikael Hed made a point of telling music industry execs that not only was the music industry’s approach to piracy entirely wrong, he believed Rovio’s approach was much smarter: embracing the piracy.

Hed made it a special point to make sure that the interview included a discussion on piracy - and brought it up two separate times during the interview - saying that the company was basically doing exactly the opposite of the music industry:

“We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy.”

Read More: http://www.techdirt.com/articles/20120131/05205917599/angry-birds-ceo-explains-how-company-embraces-piracy.shtml