Artist Aloud Wants To Be India’s Go-To Indie Music Discovery Platform

No Comments 12 May 2017

Artist Aloud Wants To Be India’s Go-To Indie Music Discovery Platform

One of the blessings of Internet is that it has made new music and new talent vastly more accessible to listeners as well as to commercial entities. In India, where Bollywood and regional film music still rules the chart, Artist Aloud wants to carve out a niche by promoting indie artists. Launched in 2009, it continues with its mission of becoming the go-to discovery platform for new artists who have not signed up with a commercial label.

Author: Ivan Mehta

Since it was launched by Hungama Digital Media, the digital platform has promoted a lot of talent through shows, gigs, awards and distribution platforms.

“When we started, our goal was just to bring new and fresh talent to the limelight,” Soumini Sridhara Paul, VP, Artist Aloud, told HuffPost India. “The goal remains the same but we have opted for a digital way now to expose our platform to more people.”

In 2016, Artist Aloud launched an app that streamed indie songs. The Artist Aloud app is also serving as a platform where budding artists can upload their songs, and currently hosts over 500 artists and over 3500 songs.

The app has an option that allows users to log in as an artist, a distributor or a fan. For fans, it is an experience to discover new songs and artists. The Artist Aloud app designers have made sure that it is all about discovering new music. The home carousel stores song titles by featured artists. Then, there are the ‘Explore By Theme,’ ‘Top 20,’ and ‘#IAMLOUD’ tabs for newly uploaded songs.

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