Trends Launches An Immersive iPad App For Fans Of Live Indie Music

No Comments 9 October 2012 Launches An Immersive iPad App For Fans Of Live Indie Music has spent the last year or so shooting and producing live concert videos, both in its own studio and on-location at events like SXSW. The result is an impressive library of live music videos — it’s got more than 70 hours of material from 175 artists. In addition to live performances, it’s also produced a few series of episodic content, as well as some documentaries.

That content has lived on the company’s website, which provides a rundown of all the artists and different genres of music that are represented. But at the end of the day, while there’s a ton of content there, it’s not exactly the most immersive or easy way to get at its content.

All of that is why built its new iPad app, which is launching today.

The app is designed to look like a virtual music venue, allowing users to watch videos, learn more about different bands, engage with musicians via social media, check out tour schedules, and even purchase tickets to upcoming shows. The app allows users to navigate through various playlists curated by the staff, and there’s a gamification aspect that lets users unlock content like exclusive audio tracks or videos by engaging more with the content. They can also create their own playlists — or playmixes, as the app calls them — of their favorite songs or videos.

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