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Beyonce, Drake and the ‘Exclusives’ Explosion: How Streaming Has Changed the Way Albums Are Released

No Comments 26 May 2016

Beyonce, Drake and the ‘Exclusives’ Explosion: How Streaming Has Changed the Way Albums Are Released

For decades, album releases were rigid and traditional: Artists and labels picked a Tuesday launch date and built up to it. But throughout 2016, superstar artists - Beyonce, Drake, Chance the Rapper, Kanye West and more - and music streaming companies have been obliterating that model, reinventing the way albums are released - some without a snag, others full of glitches and flip-flops. Billboard reports.

In November 2014, Larry Jackson, then a new Apple executive, sat down for dinner at Soho House in West Hollywood, Calif., with Drake’s ­co-manager Adel “Future the Prince” Nur and started an argument. Drake hits like “0-100/The Catch Up” and “Draft Day” had been floating around the Internet for free, and Jackson wanted to collect them on the tech giant’s upcoming streaming service. “I was aggressive and ­abrasive,” recalls Jackson. “I said, ‘Man, why do you put your music all over? I just don’t understand.’” Working with Drake’s labels, Republic and Cash Money, they hatched a plan leading to Apple Music’s Views exclusive on April 29. Click on the link below to read more…

Author: Steve Knopper, Billboard

Read More/Original Source: http://www.billboard.com/biz/articles/news/digital-and-mobile/7385868/beyonce-drake-and-the-exclusives-explosion-how

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