Marketing Music

Build a Unique Artist Identity

No Comments 23 May 2016

Build a Unique Artist Identity

On the DJ TechTools blog, Fame House’s Hisham Dahud challenges every DJ, producer, and musician to stand out from the crowd by building a unique artist identity and presenting it to the world – not by comparing yourself and competing with other creators.

From the blog:

It was the best of times, it was the worst of times. Depending on who you ask, we’re living in either the most opportunistic or the most challenging era for music artists.

On one hand, the democratization of production and distribution via technology has eliminated barriers to making music, allowing many to experience it with relative ease. On the other hand, this same technology has created an immensely flooded space with every artist possessing the same digital megaphone, leaving artists continually asking themselves:

“How do I stand out above the noise?”

As both a musician and digital marketing specialist, I’m asked question this constantly – primarily from fledgling and mid-tier music artists. My response is usually the same:

“You might be asking the wrong question.” Click on the link below to read more…

Author: Hisham Dahud writing for DJ TechTools

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