Marketing Music

Capturing Good Data at Gigs

1 Comment 4 February 2014

Capturing Good Data at Gigs

For musicians, a hugely important aspect of building a database involves collecting email addresses at your live performances. In this post from Prescription PR‘s Chris Singleton, he gives you some quick and simple tips to ensure that you’re not missing any tricks when it comes to capturing your fans’ info at shows.

1. Start capturing attendees’ data BEFORE the gig

Eh? How do I do that? Surely I have to wait until there are punters streaming through the door of the venue before I can get them to scribble down their email address? Well, actually, no – you can capture data well before you get anywhere near the stage, by selling tickets online in advance. You don’t have to be in the ‘Ticketmaster’ league of bands to do this – there are lots of low-cost tools like Stubmatic or Wegottickets that allow you to sell e-tickets in advance of your shows and, just as importantly, capture relevant data about your fans (the main thing you want, obviously, being their email addresses). Even simple Paypal transactions let you do this. No matter how you go about selling tickets in advance online though, make sure that you are able to export a list of attendees which you can then import into your e-newsletter tool (Mailchimp, Mad Mimi etc.) or database. Click on the link below to read more…

Author: Chris Singleton, Prescription PR

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Your Comments

One Comment

  1. Dominick says:

    Hi guys.

    Excellent post - we come across many event promoters that have been putting on events for a long time yet haven’t had the systems in place to build the according contact database that they should have. As you highlight, it’s really valuable to do and all our clients learn this.

    One thing to bear in mind with companies like WeGotTickets is that the data you capture will be added to their database too - it’s really important to check you have ownership of your data and that’s it not being shared by competitors. As a ticketing solution, that’s one of our core principles at .

    Thanks again for the great piece.

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