Marketing Music

Case Study: How the rock band Night Riots broke out

No Comments 8 August 2015

Case Study: How the rock band Night Riots broke out

From the Shades of Solveig blog: What factors cause a band with regional popularity to suddenly break onto the national scene? Night Riots is a California-based rock band that has gotten a lot of buzz recently, and this article is all about how and why from a marketing perspective.

Disclaimer: I don’t have any personal or professional connection to Night Riots; I’m just interested in profiling them as a marketing case study in indie music success.

I’m a member of a public Facebook Group called The Music Biz Weekly Music Marketing Mind that currently has over 1250 members. If you’re a musician or otherwise in the music business, I can recommend this group as a great place to share and get ideas about music marketing.

A few weeks ago, one of our Facebook group’s members, Diane Phillips, posed a question to the group about Night Riots. This stimulated some lively commentary from myself and others, because goodness know that we Music Musketeers, er, Marketeers, er… Marketers cannot refrain from giving our opinions when asked (and even sometimes even when not asked). I say that with great humility and affection. Click on the link below to read more…

Author: Solveig Whittle, Shades of Solveig

Read More/Original Source: http://www.shadesofsolveig.com/2015/08/08/case-study-how-rock-band-night-riots-broke-out/

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