Marketing Music

Crowdfunding 2.0: from project funding to career planning

No Comments 27 April 2016

Crowdfunding 2.0: from project funding to career planning

From Disc Makers Echoes blog: Patreon offers artists with a following a path to a sustainable, recurring income through its platform, ushering in the era of crowdfunding 2.0.

Hardly a day goes by that we don’t hear of another artist that who has launched a crowdfunding campaign to underwrite an album, tour, or other creative endeavor. And while we often read about notable successes, such as Amanda Palmer’s $1.2 million Kickstarter campaign that made global headlines, few artists command her level of fan dedication and loyalty. Palmer, perhaps the most savvy and successful social media maven, has utilized a range of platforms to provide her audience with the opportunity to support her art. But one platform she now embraces, San Francisco-based Patreon, is providing artists the opportunity to change the strategy of how to engage with audiences and find sustainable financial support in a way that may be a game changer for indie artists – the era of crowdfunding 2.0. Click on the link below to read more…

Author: Keith Hatschek, Disc Makers Echoes

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