Marketing Music

Does your website pass the press test — or are they passing on you?

No Comments 15 March 2016

Does your website pass the press test — or are they passing on you?

This post on the DIY Musician Blog is some very REAL advice to heed when you’re looking for a clean, clear way to present yourself and your musical work to garner interest from the press. Whether you’re looking to book gigs, submit material for review or just put an engaging way to tell your story and showcase your creations out there, it’s important to put your best foot forward and understand how it’s being used. Make it easy for yourself and others, and check out their advice.

So what is the press test? What kind of website “makes it easy” for people in the industry?

1. The organization of content allows for easy navigation.

2. The website is up-to-date with the most relevant news, videos, and music releases.

3. It’s a cinch to locate your social links, concert calendar, music player, contact page, and press page.

4. The site gives a visual impression upon first visiting the homepage that the person is in the right place, and that something exciting is happening! (Could be done with a great photo, illustration, logo, press quotes, etc.) Click on the link below for some really fantastic advice…

Author: Chris Robley, DIY Musician Blog

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