Lots of people today already use eBay and its ticketing site StubHub for ticket event purchases and trades; today eBay extended and further formalized that role, with a new global partnership with AEG, the sports and entertainment venue giant, to provide ticketing, merchandise sales, and sponsorship for AEG events across eBay and its StubHub and PayPal subsidiaries. Financial terms of the deal have not been disclosed but we are asking and will update as we learn more.
The companies are describing the deal as a multi-year, multi-platform partnership. It will help eBay continue to raise its profile as a payment platform and further associate it in people’s minds with entertainment services outside of its core, original business of online auctions as the company continues to try to diversify itself.
“Technology is revolutionizing commerce, and eBay Inc. is working with leading companies around the world to use our platforms to bring innovative new experiences to consumers,” said Devin Wenig, president of eBay marketplaces, in a statement. “Integrating our technology platforms with AEG is a natural fit for eBay Inc., and allows our companies to give fans nearly unprecedented access to the events, performers and athletes they love.”
The companies say the partnership will kick off in Q1 2013 with a StubHub integration: the eBay division will be the exclusive secondary ticketing partner for AEG venues and AEG’s own online ticket sales service AXS Ticketing. This will be done by way of special barcodes on the tickets that will let people pass tickets back to StubHub for resale and also to let users transfer them from one person to another without risk of fraud or duplication. For now there doesn’t appear to be a device partner of any kind announced in connection with this but you can easily see how this might work, for example, with Apple’s Passbook.