Marketing Music

Fair Trade Music?

No Comments 19 October 2011

Fair Trade Music?

As we consider business models for music in the 21st century, how do we account for practices that support and sustain music and musicians?  Can they be identified and branded in a way that will encourage fairness and help inform consumers?  Can you codify an ethical and moral dimension to the consumption of music?

We were talking this week about the fact that many people (on all sides of the digital copyright debate) speak about their relationship with music consumption as having an ethical and moral dimension.

What do you think?  Is it feasible to create national or global standards for fair trade music?  Or is it better addressed at the local level for specific goals and a targeted audience?  Check out the campaign organized by the Portland Musicians Union, where October is Fair Trade Month.

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