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For Spotify and Pandora, Connecting Artists to Fans Is Good Business

No Comments 13 January 2016

For Spotify and Pandora, Connecting Artists to Fans Is Good Business

With newcomer Apple Music already taking a sizable bite out of the market, competing services Spotify and Pandora hope to differentiate themselves by amping up ways to help artists connect with their fans. Billboard reports.

Spotify continues to refine its artist portal feature, which makes Spotify listening data available to artists and their managers for free. The service now offers “access to deep data that includes time of day playlists are being played, activities that accompany the playlists and geographic location of listeners,” Jeff Levick, Spotify’s Chief Revenue Officer, told Billboard at CES.

Access to this type of data unlocks numerous possibilities, he said. “For artists this can even give them the ability to better manage their tours. They can have the knowledge about where they should be playing certain songs, for example, rather than just doing the same set list everywhere.” Click on the link below to read more…

Author: Cathy Applefeld Olson, Billboard

Read more: http://www.billboard.com/biz/articles/news/digital-and-mobile/6842946/for-spotify-and-pandora-connecting-artists-to-fans-is

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