Musical Dressing Rooms?

No Comments 9 February 2012

Musical Dressing Rooms?

The motivational power of music can be astounding, which is exactly why retailers use it to sell products everyday. In fact, there are a number of companies that are focused entirely on creating in-store listening experiences that make customers more likely to buy stuff.

By now it’s basic retailing, but a concept called ‘musical dressing rooms’ is taking things to an entirely new level. Over the past few months, a group of clothing stores in Singapore has been dynamically shifting the music that plays in dressing rooms to increase the chances of a final sale. In the pilot, a collection of 10,000 songs from 16 different genres shifted according to the article of clothing being tried. The article of clothing then mapped to the demographic in question: male, female, younger, older, hip, utilitarian, whatever.

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