DIY Musician guest blogger Eric Eckhart of A Headful of Bees explores the concept of DIY vs. DIT (Do-It-Together) by sharing his personal experience on what works and what doesn’t when it comes to marketing your music. Eckhart maintains it’s about working together to get ahead.
Artists united will never be defeated
For me, DIY is dead. Long live DIT!
I have been writing, recording and releasing music for nearly 30 years as a DIY musician. Some of those years I have had limited success but most have been spent in relative obscurity.
Like you, I’ve tried countless excellent DIY ideas, strategies and methods. Some worked, some didn’t.
My wake-up call came five years ago.
I arrived in Berlin looking to expand my musical horizons and dig deeper within my creative self.
I kept meeting fellow artists experiencing the same joy of music as me yet also sharing the same struggle to build a career out of their passion.
We started discussing what we were up against as DIY artists.
Why it’s time to do-it-together
One of the most important weapons that record companies have is their ability to pull all of the components of the music industry together to make a mighty push to help break through the noise and give their artists a shot at being successful.
We realized that to be taken seriously and compete at a higher level than the ground floor, we needed our own machine behind us.
So we pulled all our collective knowledge, skills and experiences together and form an artist collective called “A Headful of Bees”.
We threw out the idea of DIY and adopted a DIT (Do –It-Together) approach to everything we did.
When we hit a wall trying to book good paying gigs, we started our own monthly House Concert series that now sell out weeks in advance.
We built a database of all our booking contacts, press contacts and radio contacts.
We started our own record label to release each other’s music.
We teamed up with photographers, filmmakers and various other creative types.
And just as importantly, we created a place where we could share each other’s stories of what we wanted to achieve and talked through the obstacles we faced trying to get there.
All of this work culminated in our DIT:Do-It-Together (http://www.do-it-together.com) project last September where 100 independent artists came together for one week to record, design, mix, master, film, promote and release my new album, all in front of an audience and all without spending any money at an old empty grocery store in Berlin. Read more by clicking on the link below…
Author: Eric Eckhart guest blogging for DIY Musician Blog/CD Baby
Read More/Original Source: http://diymusician.cdbaby.com/2013/03/musicians-is-diy-dead/