Marketing Music

Networking: The Glue that Built the Empire

No Comments 16 October 2011

Networking: The Glue that Built the Empire

Networking is an essential part of any successful business, and it’s even more important if one’s business is entertainment. With so many facets of the entertainment business needing attention at all times, it’s virtually impossible to cover all the bases unless one’s budget is nearly the size of David Geffen’s.

Pending a hot lottery win or a ridiculously charitable visit from Mr. Geffen, the 21st century entertainment business model is now more dependent than ever on reaching out to reputable business partners and sharing both strengths and resources, so that the whole may be uplifted.

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