Another direct to fan music ecommerce option was unveiled yesterday as Official.fm added a simple and convenient buy option to their free promo pages and music players. Musicians receive all proceeds minus a transaction fee and pay no other charges in any month in which they sell less than $30 in downloads of single tracks and playlists. All other Official.fm promo services are still free.
Official.fm relaunched in April with a focus on free music promotion for indie artists. At that point the service focused on such features as promo pages, an embeddable music player and automatic upload to SoundCloud and YouTube. If you wanted to sell your music, you linked out to your preferred outlet.
Since then, as you can see from browsing blog posts, they’ve been steadily improving the service, adding both public and music player API’s for developers. They’ve also been developing agreements with such companies as CloudPlay, This Is My Jam and The Hype Machine to make users’ music available on other services.
Official.fm added direct to fan sales through their music player so that fans can not only buy music on Official.fm promo pages but also wherever that player is embedded across the web. Buyers click on the BUY button, log into PayPal, pay for your music and download.
You can sell playlists of songs as well as singles. You receive all proceeds minus PayPal transactions charges. If you sell less than $30 worth in a given month, the service is free. You’ll be charged a flat rate of $5 in any month you sell $30 worth or more.