Marketing Music

PR Tips for DIY Artists

No Comments 9 November 2012

PR Tips for DIY Artists

Because I write so many bios for “DIY” artists, I invest a lot of my time helping people discover how to tell their compelling stories and define the specific qualities of their music and personalities that make each of them different from every other musician out there.

Something interesting I have realized as I take people through the challenging self-discovery process is that a lot of artists, at all stages of their careers share a common issue:  They are reluctant to celebrate their accomplishments. And they often feel uncomfortable announcing even the major milestones – like EP releases, show and tour announcements, notable press interviews, etc. – that are the product of their hard work as they invest in their growth and development.

Part of this mental and emotional block artists experience is based on crises of confidence that are understandable given the saturation of the modern music market and the fact that the world trains all of us (thankfully) to be modest and realistic about our place in it:  “Why is what I do important when there are so many other people basically doing the same thing?” But as someone who aspires to truly make a living making music, the pull to avoid inviting fans and potential fans to applaud your successes and join you on your long and winding journey is also the result of simply not knowing which of your plot twists are newsworthy.

Last year, I wrote an article about how musicians can get the attention of music journalists writing for blogs, magazines, journals and other publications and inspire them to invest in the story of their on-going evolution. Despite all the wonderful online free marketing and PR tools that are available to you as an artist and all the chances you have to engage meaningfully with the press and your fans, sometimes when you have a major milestone to announce in your career, you need a formal press release.

Even if you are not reluctant to announce your accomplishments and are sharing your story on a regular basis through Facebook, Twitter and email newsletters, as well as through your music and compelling live shows, sometimes all this engagement is not enough. As I have repeated many times to artists I work with and in the articles I have written about communication and marketing, just throwing some tracks up on Facebook, expressing your excitement on Twitter about a track you recorded or emailing your mp3s to someone at Pitchfork with a subject line that basically begs an editor, “Listen to my music” will not make you the darling of blogs, podcasts, online music communities, music websites and magazines … nor will it get you to Madison Square Garden, Carnegie Hall or the Grammys. And, yes, you really do need to go beyond your current fan base and get the attention of media “influencers” in order to forge ahead successfully.

When you are managing your own career without the help of a PR firm, you must think like an entrepreneur and build marketing strategies that not only show you are a professional, but also drum up excitement about your music and your unique “You, Inc.” brand. And to be a successful entrepreneur, you have to figure out stunning ways to call attention to your bright, newsworthy items as an artist through press releases.

Once you’ve found that exciting item, shout about it! Hiring a professional, experienced press release writer to put together your announcement for you is a great way to capture the moment objectively. But when you are a self-funded music entrepreneur, hiring out is not always an option. Below are 6 tips to help you craft an eye-catching, personal press release that can act as a compliment to your on-going marketing strategy.

Get the Tips Here: http://musiciancoaching.com/music-publicity/press-release-tips/

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