Primary Wave Acquires Rough Trade Publishing Stake In $5M+ Financing Deal

No Comments 1 May 2017

Primary Wave Acquires Rough Trade Publishing Stake In $5M+ Financing Deal

Primary Wave Music Publishing has acquired an equity stake in Rough Trade Publishing and will be providing the company with future financing. The total deal was worth more than $5m.

The agreement leaves the way clear for co-publishing deals between the two parties.

It also arms Rough Trade with more money to compete for global signings, and will provide the company access to Primary Wave’s marketing and creative team.

Rough Trade Publishing, which has offices in New York, Los Angeles and Nashville, operates as the publishing arm of Bank Robber Industries - a group comprised of numerous music companies including Bank Robber Music, Bank Robber Europe, Big Hassle Media, and Music House of Hassle.

In 2016, House of Hassle acquired a substantial interest in the UK-based Rough Trade Publishing and now operates under that name with a combined roster and staff – including company founders Geoff Travis and business partner Jeannette Lee, who simultaneously run Rough Trade Records having signed such artists as The Strokes, The Smiths, and The Libertines.

Rough Trade’s first signings since closing the Primary Wave deal are LVL UP (pictured) and 888.

“We had been looking to partner with another company that is as motivated as we are to sign bands and do exciting deals,” says Gandhar Savur, Senior Vice President Legal Affairs at Rough Trade Publishing.

“We’ve finally met our match with Primary Wave. We couldn’t be more excited for what the future holds.”

“Rough Trade is a legendary brand in the music business,” says Justin Shukat, President of Primary Wave Music Publishing. “Their vision and hard working team made Rough Trade Publishing an ideal company for us to do business with.”

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