Artist Spotlight

Review: Aloud, “It’s Got To Be Now”

No Comments 4 May 2014

Review: Aloud, “It’s Got To Be Now”

“Make no mistake here - this album is a great romp from start to finish and the use of male/female lead vocal trade-offs works like a charm.”

Artist: Aloud

Album: It’s Got To Be Now

Genre: Rock

RIYL: The Pretenders, Alabama Shakes, The Black Keys

Aloud Its Got to Be Now

The album It’s Got To Be Now from the four-piece band Aloud may clock in at a very Van Halen-like half hour or so with its 10 songs, but make no mistake here - this album is a great romp from start to finish and the use of male/female lead vocal trade-offs works like a charm. The music has boundless energy and at times a gritty attack that has a bit of Garage Band or Punk Rock in there. 

Opening cut “Back Here With Me Again” is a wonderful song with hooks galore and a warm chorus that is instantly infectious. Here, the male/female vocals work wonders and the guitars jangle and bite when needed. The song jumps with energy from the opening and makes this writer think of The Pretenders and Concrete Blonde among others. Great stuff, and a wise choice for opening song.

Other highlights include the snarling “The Wicked Kind” (again I hear Concrete Blonde here, and that’s a good thing), the slamming “A Little Bit Low” which is meant to be cranked up and sounds like a cross between The Black Keys and the MC5, and the late 50’s/early 60’s vibe of “Such A Long Time”.

The final song “The Ballad Of Emily Jane” sounds like something that Dwight Twilley or maybe even Tom Petty & the Heartbreakers would’ve come up with for a classic 80’s movie soundtrack like Fast Times At Ridgemont High. 

Elsewhere there also enjoyable cuts in “After The Plague”, “It’s Got To Be Now” and “Jeanne, It’s Just A Ride” where Aloud sport a sound not too far from the legendary band X who famously used a mix of Punk and Rockabilly and even Country Rock with male/female vocals to great effect. That feel is prevalent here and showcases the talents of this band.

The songwriting is very good with lyrics that say something and a live feel comes from the production. It’s Got To Be Now is an excellent listen and Aloud have much to be proud of. I’d imagine they are also a killer live act, but if you can’t catch them in a club, by all means enjoy this album.


Aloud website: http://www.allthingsaloud.com/

 

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