Marketing Music

Skanz QR-Coded Social Networking Platform

No Comments 19 October 2011

Skanz QR-Coded Social Networking Platform

Skanz lets fans wear their favorite artist’s social media on their wrists, giving them instant access to exclusive content, personal media and more.

What are all those young girls screaming about? Get ready for QR codes to bring artists and fans closer together. Skanz, a new QR-coded social networking platform, introduces a truly social way for artists to engage with fans by facilitating the instant and easy exchange of their social media, online content and exclusive footage—at the flash of a smartphone.

At a recent concert at NYC’s Samsung Experience, Matt Hunter, a 13-year old bilingual artist from New York City, integrated Skanz into his concert showcase. Skanz outfitted Matt Hunter and all concert attendees with Matt Hunter signature QR-coded bracelets—allowing them to instantly access—and to literally “wear”—their superstar’s digital media content on their wrists, providing them an intimate way to connect. http://www.youtube.com/watch?v=2ur5YrqV46k


According to Matt Hunter, “When my fans scan the QR code on the back of my signature bands, they get access to my Facebook, my Twitter, my YouTube videos, my photos and exclusive stuff that no one has ever seen before. Every ‘Hunter’ who has a Matt Hunter Skanz band feels that much closer to me, and I feel that much closer to them. It’s like a backstage pass to my life.”

“For artists, the opportunity to extend their brand engagement to mobile devices and build their social networks gives them a new way to deliver content as well as to personally connect with fans,” said Tammy Lewis, CMO of Skanz and QR Media Group.

Skanz lets you create a personal, secure, free, mobile “Skanzsite” with everything you want to share, conveniently stored in your own unique QR code. Skanzsites are the digital home to all of your social media (links to Facebook, Twitter, LinkedIn, etc.), contact details (phone number, email address), favorite photos, music videos, and more. Using a smartphone and a QR reader app, friends, colleagues, family—and in an artist’s case, fans—can scan the unique QR code on your band and instantly your Skanzsite appears on their phone and you are connected.

There is no cost to generate your unique Skanz QR code or to customize or maintain your personal Skanzsite. There are lots of ways to share your Skanzsite online—via email, posts, tweets or download a copy for insertion into your blog or email signature. And to make sharing your Skanzsite fun and fashionable, Skanz lets you “Wear the Web” with a full line of trendy QR-coded fashion accessories including multicolored silicone bands and iPhone 4/4S phone cases—available now at http://www.skanz.com and at retail locations in time for the holiday season.

With Skanz, all you need to “unlock the code” and gain access to each other’s Skanzsites is a smartphone (BlackBerry, Android, iPhone or even the new iPod touch or iPad) and a QR reader app. Skanz offers a lightning fast QR code reader app—Skanz—available for anyone a free download at the App Store or the Android Market.

About Skanz: Founded in 2010, Skanz is a social networking platform that uses QR codes to link together mobile technology, social media and fashion. Skanz lets you create a personal, secure, mobile “Skanzsite” with everything you want to share conveniently stored in your unique QR code—your Socialprint(TM). Using your smartphone, you can scan the Socialprints of your friends, colleagues and family, facilitating the instant exchange of contact information (phone numbers, email addresses), social media (Facebook, LinkedIn, Twitter), favorite photos, music and more. With a line of QR-coded fashion accessories—including Skanz silicone bands and Skanz phone cases—Skanz invites you to Wear the Web and share your world. Create your Socialprint at http://www.Skanz.com and follow us on Twitter @QRskanz.

About QR Media Group: Skanz is a QR Media Group company. QR Media Group focuses solely on the use of QR codes to deliver just-in-target marketing solutions to businesses, brands, nonprofits, event marketers and anyone interested in extending brand engagement onto mobile devices.

http://skanz.com/

Agency Contact:
Audrey Mann Cronin
Mann Cronin PR
914-861-2009/o
914-260-9651/m
.(JavaScript must be enabled to view this email address)

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