The Web made licensing music drastically more efficient. Now a small button on the ubiquitous SoundCloud streaming player makes licensing music even easier.
SoundCloud, a music hosting and sharing platform with more than 20 million users, has partnered with music licensing platform Getty Images to bring together their groups of creators and licensors.
“It’s really exciting because it’s taking away the complexity with respect to sync licensing,” director of Getty Images Music Melinda Lee says. “Many times you hear a track and you don’t the owner, the name of the song, the publisher, how many publishers.”
Not that licensing music is terribly complex these days. Getty Images helped change that when it purchased Pump Audio in 2007 and delivered a streamlined approach to finding and acquiring music for a variety of needs.
Now anyone interested in licensing music through Getty need not use its platform as the starting point. The SoundCloud streaming player and widget will now have a “license” button if the artist has opted to make the track available for license.
In addition, SoundCloud will get a branded collection of music at both Getty Images Music and SoundCloud websites.