Spotify will allow indie labels to hold new music behind paywall

No Comments 24 April 2017

Spotify will allow indie labels to hold new music behind paywall

Users of Spotify’s free service may soon have to wait two weeks to listen to music from independent labels.

A new agreement between the streaming service and digital rights agency Merlin, who represent thousands of the world’s leading independent labels including XL, Domino and Warp, plus their associated subsidiaries, will see a ‘windowing’ option introduced. This means new albums will be available only to Spotify’s paying subscribers for the first two weeks after release.

Author: Andy Welch

The move is to designed to both encourage more users to pay for their Spotify subscriptions, thus generating more money for artist and label, and provide a more enticing offer to any artists out there who want to keep their music away from the service.

Spotify recently reached a similar agreement with Universal which allows the label group to hold back certain albums from the streaming service’s free tier, although no new album has yet utilised the windowing option. Kendrick Lamar’s ‘DAMN’ was available to all Spotify users, free and paying, from the day of release onwards.

Read More/Original Source:

  • Google+
  • Pinterest
  • LinkedIn
  • Reddit

Your Comments

No Comments

Share your view

Post a comment

Submit the word you see below:

Notify me of follow-up comments?