Marketing Music

Switchcam Now Produces Broadcast-Quality Crowdsourced Music Concert Videos

No Comments 19 February 2013

Switchcam Now Produces Broadcast-Quality Crowdsourced Music Concert Videos

Switchcam’s CEO and cofounder Brett Welch will join the SF MusicTech Summit’s panel on Artist Tools. He gave me a tour on Friday of Switchcam’s newest incarnation which has continued to evolve since winning Hacklolla back in 2011 as Veokami. Currently import and editing are free with output moving to a paid model but output to YouTube is available to indie artists for free up through SXSW and Miami Music Week.

This is the third in a series of posts that look at companies leveraging crowdsourced videos of events and offering ways to bring them together in an edited version with a single audio track. The first two, CrowdSync and Vyclone, leverage the increasing ubiquity of mobile devices with GPS and time data along with unique individual solutions to create mobile-first crowdsourced event videos.

Switchcam seems to be the originator of this concept though they’ve focused on the desktop and the open web. Emerging in 2011 as Veokami, one of Lollapalooza’s HackLolla contestants, their initial product took live concert videos from YouTube, synced the videos with audio and then offered them as alternate camera angles from which the viewer could select.

The product was a bit dodgy at first but it was such a wild concept to me at the time that I continued to cover them when they rebranded as Switchcam last year and announced the impending launch of Switchcam for Artists. Of course, graduating from 500 Startups, getting over a million in funding from folks like Mark Cuban and participating in the first class of Turner Broadcasting’s Media Camp helped ensure that they remained a project to watch.

Switchcam screenshot

The above screengrab of a recent performance by Hollywood Undead, a rap act much hated on by hip hop bloggers back in the day, gives you a basic idea of the viewer experience which is quite similar to the basic concept pioneered by Veokami. Synced videos are presented as selectable options that offer different camera angles and the viewer can watch the default selection or pick and choose from specific songs and angles within the song.

You can check that out for yourself on the Switchcam homepage.

Though CEO and cofounder Brett Welch was likely quite busy preparing for the SF MusicTech Summit where he will join tomorrow’s panel on Artist Tools, he was kind enough to give me a tour of the newest version of Switchcam’s backend and workflow late last week.

If you’re missing out on the SF MusicTech Summit, you can also check back for Switchcam-powered attendee documentation of the event.


Author: Clyde Smith, Hypebot

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