Email is still one of the best ways to market and promote your act. But, you may be asking yourself, what should you actually write in your emails?
Rather than getting bogged down in a load of weird sales tactics, there’s a formula for updating your fans with regular content – and giving yourself a chance of picking up a new paying customer as well. It’s fairly simple: send people a golden nugget of free content, and then link to something they can buy.
With that in mind, you can use the following ideas to make sure you never run out of things to talk about.
1. Invite your readers to listen to your new music.
2. Link to videos of gigs, backstage madness, practice sessions, tour diaries, and recording sessions.
3. Get fans involved with designing your merch.
4. Ask people to send in their artwork or photos for your blog, Facebook page, and even your album covers.
5. Conduct and post interviews with key players in your music scene, band members, fans, your producer, manager, agent and anyone else who works on the business side of things.
6. Send updates about live shows NEAR THEM!
7. Schedule an hour a week to connect with your fans personally and send bulletin alerts for Facebook and Twitter chats.
8. Keep a songwriting diary and send updates via email.
9. Deconstruct one of your songs, the lyrics and meaning.
10. Ask fans to send in their own lyric ideas and write a song with them.