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The Battle of Subscription Business Models: A Look at Their Strengths and Weaknesses

No Comments 31 January 2016

The Battle of Subscription Business Models: A Look at Their Strengths and Weaknesses

via Billboard: 2016 will be the year music streaming gets Darwinian. With the arrival of Pandora’s on-demand service later this year, the music industry will have five categories of music subscription models competing for both fans and industry acceptance. Like finches in the Galapagos, each of the models has arisen and evolved according to their environment. If there are changes in the flora or fauna or weather, some services may not adapt.

A successful model will have worked under the difficult constraints. The pure freemium model, under attack over the last two years, has been pitted against a model that requires all listeners to pay. Many rights owners and creators don’t want services to provide unlimited access to their catalogs in order to attract paying customers. They may succeed in shifting the balance of power in their favor. The hitch is that - so far - the pure freemium model is most successful of the five. Are rights owners and creators an unstoppable force? Or will freemium services be an immovable object? Click on the link below to read moreā€¦

Author: Glenn Peoples, Billboard

Read More/Original Source: http://www.billboard.com/biz/articles/6859342/the-battle-of-subscription-business-models-a-look-at-their-strengths-and

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