Marketing Music

The Myth Of The Genius Manager

No Comments 19 August 2013

The Myth Of The Genius Manager

The following is an excerpt from a book titled Get More Fans: The DIY Guide To The New Music Business, released by Musformation’s Jesse Cannon and Todd Thomas.

From the book:

I’ve worked with hundreds of acts both big and small. The ones who do get popular and have a lasting career are the ones who take part in many of the decisions about their music. The musicians make the decisions with their manager. While there are a few genius managers who have ordered around some dummy musicians, that is the exception–not the rule. Usually, the musicians are just as involved with the decisions in their career as the manager is. The more you know about the business, the better you’re able to help make good decisions that help your fanbase grow and allow you to make a living out of your music. Knowing what you’re talking about in these discussions and being educated in the business will help your career last. Click on the link below to read more…

Author: Jesse Cannon, Musformation

Read More/Original Source:

Get a free excerpt or purchase the book here:

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