Marketing Music

TuneSat: Get Paid For Unreported & Unlicensed Use Of Your Music On TV

No Comments 31 October 2012

TuneSat: Get Paid For Unreported & Unlicensed Use Of Your Music On TV

Earlier this year Zoe Keating raised awareness of the peculiar reporting processes of ASCAP for performance royalties in live settings. Now TuneSat, a music detection tech company, is doing the same thing for television reporting. Claiming that a majority of uses of music on tv are not reported to Performing Rights Organizations and that those that are still rely on manual processes, TuneSat makes a strong case for artists investigating their services.

I spoke yesterday with TuneSat COO Chris Woods who filled me in on their story and how indie artists might best use their service. TuneSat, a music tech company founded in 2009, identifies uses of music in television broadcasts in the U.S. and a number of other countries as well as offering Web monitoring so that artists can attempt to claim their appropriate royalty payments or seek licensing agreements. Because neither ASCAP nor BMI will use TuneSat data and apparently still rely on user reports created manually to keep track of such music usage, artists owed money must pay both for TuneSat’s services and then go the extra mile to get appropriate fees.

This peculiar situation is similar to the ASCAP process described by Zoe Keating for reporting concert performances of music by ASCAP-registered artists. Though some of the issues Keating describes are being remedied by ASCAP OnStage, reporting such performances will remain a manual process for the foreseeable future.

However, television is a medium where technology can play a larger role and TuneSat is attempting to provide the technical solution to this problem. Tunesat was founded by Scott Schreer, a noted composer who created music and theme songs for a wide range of tv shows. Schreer began working on audio id technology in the late 90s and Woods, also a composer, joined him in the early 2000s.


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