Universal Acquires Japan’s ‘Full Stack’ Music Company, Office Augusta

No Comments 9 January 2017

Universal Acquires Japan’s ‘Full Stack’ Music Company, Office Augusta

Universal Music Group has given its global market share a boost with a significant acquisition in Japan - the world’s second biggest recorded music territory.

Vivendi-owned UMG has swooped for Tokyo-based Office Augusta, in a deal which comes into effect on January 6, 2017.

The move represents Universal’s first major buyout since it snapped up US-based digital marketing agency Fame House in May.

Office Augusta is what’s known as a ‘full-stack’ music company, operating divisions across records, music publishing, live promotion and artist management.

Author: By Tim Ingham

Established in 1992 by Yoshinobu Morikawa, it represents some of Japan’s most popular recording artists and songwriters, including Kyoko, Masayoshi Yamazaki, Sukimaswitch (pictured), COIL, Yuko Araki, Yu Sakai and Motohiro Hata.

Under the terms of the agreement, Universal Music Japan (UMJ) will obtain exclusive rights for the entire Office Augusta master recording and publishing catalogues - a move the major says will ‘significantly enhance [our] artist roster’.

Outside of music rights, says Universal, the deal will also ‘accelerate the evolution of UMJ into Japan’s leading full-service music entertainment company, enhancing [our] capabilities in live music, merchandise and fan clubs’.

In addition, Office Augusta is expected to upstream selected management clients into UMG labels.

Naoshi Fujikura, President and CEO of Universal Music Japan, said: “We are truly honoured to welcome Office Augusta to UMJ. In partnership with Augusta and its highly talented artists, we look forward to delivering exciting new music and emotive experiences to music fans ...”

Read More/Original Source: http://www.musicbusinessworldwide.com/universal-acquires-japans-full-stack-music-business-office-augusta/

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