Warner To Launch ‘Hundreds Of Virtual Reality Experiences’ With Melodyvr Deal

No Comments 27 December 2016

Warner To Launch ‘Hundreds Of Virtual Reality Experiences’ With Melodyvr Deal

The major music company says the agreement will spawn “hundreds of cutting edge virtual reality experiences featuring artists from [our] roster”.

The VR content production and distribution framework will see both recorded and live ‘immersive’ experiences released via Melody’s VR Music Platform, which will launch next year.

Warner is promising ‘otherwise unobtainable experiences, such as being on-stage at a sold out concert, backstage in the dressing room or in the recording studio with their favorite artists’.

In 2017, MelodyVR and WMG will release a number of exclusive experiences via the MelodyVR app, including a library of content created with Warner artists throughout both 2015 and 2016.

A release schedule for live performances is expected in early 2017.

The news comes after Universal Music Group signed a virtual reality partnership with iHeartMedia back in January, before launching its own VR app - VRLIVE - in October.

Read More/Original Source: http://www.musicbusinessworldwide.com/warner-launch-hundreds-virtual-reality-experiences-melodyvr-deal/


Your Comments

No Comments


Share your view

Post a comment

Submit the word you see below:



Notify me of follow-up comments?