Marketing Music

What A Quick Facebook Experiment Can Teach Musicians About Crowdfunding

No Comments 2 January 2014

What A Quick Facebook Experiment Can Teach Musicians About Crowdfunding

Launch and Release’s Ian Anderson takes on the topic of virality, Facebook and the reality of crowdfunding: You’ve probably had a daydream similar to this - get noticed by a boatload of strangers who will buy into your art, propelling you to untold fame, stardom and wealth?

From the blog:

Sound familiar? Hell, there’s nothing wrong with that as a dream…

But planning each and every step of your music career to make this happen is a lot like a convenience store clerk planning to get rich by purchasing 20 lottery tickets every week.

It’s not an advisable strategy for achieving your goals and dreams.
Facebook Makes This Dream Feel Sooooo Close

Who out there hasn’t thought about how awesome it would be if you could just get a viral Facebook post of your most recent awesome music video going, working its way through cyberspace converting thousands upon thousands into instant fans?

Share it with your fans, then they share, then those people share it… That would f—-n’ rock. Seriously.

And honestly, when you create a quality product worthy of this scenario, the idea doesn’t seem so far-fetched. Click on the link below to read the full post…

Author: Ian Anderson, Launch + Release

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