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Why Radio Plays Same 20 Songs: The Sad Truth Of Media Consolidation

No Comments 24 May 2012

Why Radio Plays Same 20 Songs: The Sad Truth Of Media Consolidation

If you’ve ever tuned into terrestrial radio in your car, at home or at the office, then you’re well aware that commercial radio stations tend to play the same songs in rotation over and over again. Is it because these songs are so hot that people are just demanding stations play them? Hardly.

The sad truth of the matter is that only six companies control 90% of the media: GE, Newscorp, Disney, Viacom, and Time Warner (compared to 1983 when roughly 50 companies owned the media).
Consolidation of media has lead to far less diversity in programming and ownership, with far fewer voices being heard. Media consolidation has heavily affected the balance and diversity of today’s music on terrestrial radio. This is great news if you’re Drake, Lil Wayne, Lady Gaga and the like, but not so great if you’re just about anybody else.

The below infographic, first presented by Frugal Dad (http://frugaldad.com/), displays exactly what the consolidation of our media looks like:

Media Consolidation Infographic

Source: Frugal dad

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