There are plenty of music services that let you find prepackaged music from record labels, like Spotify, iTunes and Pandora. But what about the millions of tracks, often from smaller artists, that are out in the open web, in places like YouTube and Soundcloud? Wouldn’t it be nice to be able to discover these tracks, mix them into playlists, and listen to other people’s playlists?
Enter Whyd, a new social music startup officially launching to the public this week. Whyd might be described as “Pinterest for music”–just as Pinterest users “pin” images to virtual boards and can browse other people’s boards, Whyd lets you search and add tracks from all over the internet to playlists, and browse other people’s playlists.
Whyd is the work of French serial entrepreneur Gilles Poupardin. After launching Whyd as a more general social sharing site, he pivoted the site to focus on what his users were most passionate about–sharing music tracks. Whyd relaunched its service in closed beta this summer with just 25 users, and has since been growing at 20% per week, Poupardin tells me.
There is a huge world of music in the open web–billions of tracks, versus about 20 million for a service like Spotify or iTunes, according to Poupardin–and there hasn’t been a good way thus far to discover and organize that music.
As a music fan, I’ve been playing around with Whyd while it was in closed beta, and I’ve been impressed with the user experience. The site makes it really easy to find tracks, add them to a playlist and share that playlist. It also makes it very easy to find tracks and playlists surfaced by other users (right now I’m listening to an old Rolling Stones track from a Whyd user’s playlist, that I’m not sure I would have found otherwise). One reason why I’m calling it a “Pinterest for music” is the same characteristic ease of use and attention to detail.
Whyd (public beta): http://whyd.com/