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YouTube Halves Payment Rate

No Comments 14 July 2016

YouTube Halves Payment Rate

YouTube’s market-based system of paying recording artists and labels for each stream did rights owners almost no favors in 2015, despite a huge jump in usage of the video platform. Billboard reports.

According to findings by Midia Research provided to the Financial Times, the site increased payments to rights holders by 15 percent last year (to $740 million), but at the same time streams on YouTube and Vevo jumped 132 percent, totaling 751 billion.

The research suggests that this kind of increase in streams year-over-year could could have generated an additional $755 million from YouTube, more than doubling revenues to the U.S. record business. The problem, of course, is that YouTube pays rights holders with a share of its advertising revenue, as opposed to Spotify and other streaming services which have minimum per/stream rates. Click on the link below to read more…

Author: Billboard staff

Read More/Original Source: http://www.billboard.com/biz/articles/news/digital-and-mobile/7438066/youtubes-payment-rate-to-labels-halved-in-2015-analyst

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