YouTube loses us music streaming dominance as subscription plays jump 124%

No Comments 9 January 2017

YouTube loses us music streaming dominance as subscription plays jump 124%

People paying for the likes of Spotify and Apple Music played more music streams in the US last year than users of YouTube - in a dramatic market reversal.

That’s according to the latest data from trusted market monitor BuzzAngle - whose stats show that digital video music streams grew by just 7.5% in the year.

By contrast, audio on-demand services saw streams on their platforms grow by a whopping 82.6% - from 137.29bn in 2015 to 250.73bn in 2016.

Author: By Tim Ingham

That was enough to comfortably overtake digital video, which attracted 181.31bn music streams in 2015, up 7.5% on 168.59bn in 2015.

(Obviously, two related players completely dominate this field. So for ‘digital video’ you can largely read ‘YouTube and Vevo’. And before you ask ... BuzzAngle’s tally includes both premium content and identified tracks attached to YouTube user-generated-content.)

Ad-funded on-demand streaming volume only grew 14.3%, up to 59.36bn from 51.96bn year-on-year.

The biggest story in the market was on-demand audio subscription streaming.

According to BuzzAngle, paid-for streams in 2016 bounded up 124.3% - attracting 191.36bn plays in total.

Read More/Original Source: http://www.musicbusinessworldwide.com/youtube-loses-us-music-streaming-dominance-as-subscription-plays-jump-124/

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