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Home > Magazine > Article Archive > News

News: SXSW Turns 25: Celebrating a Quarter Century of Bands, Beer and BBQ
Posted on Tuesday, March 08, 2011 @ 19:30:17 UTC
Topic: On The Scene

Stroll through downtown Austin, Texas, during South by Southwest and you'll be bombarded by cowboy hats and neon wristbands; drunken hipsters and sunburned executives; lineups snaking down sidewalks and songs blaring out of any space musicians can squeeze gear into. Often dubbed "indie rock spring break" or compared to like-minded film fests like Sundance or TIFF, SXSW is really more of a musical Mecca where musicians, media, industry folks and rabid fans make an annual pilgrimage to Austin to pray together before the holy trinity of bands, beer and BBQ. 2011 is the 25th anniversary of SXSW's five-day music festival and conference, which boasts about 1,500 acts playing more than 100 venues between March 16 and 20 (film and interactive segments begin March 11). Complete Article





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