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Home > Magazine > Article Archive > News

News: Facebook Posts Have an 80-Minute Half Life (and Other Facebook Factoids)
Posted on Wednesday, April 27, 2011 @ 09:56:02 UTC
Topic: Internet

A study by Toronto-based startup Visibli found that 50% of Facebook likes occur within 1 hour 20 minutes of the item being posted. 60% of likes happen within 2:15, 70% occur within 4:00, 80% occur within 7:00 and 95% occur within 22 hours. For the study, Visibli analyzed over 200 million Facebook accounts. The moral of the story? Don't expect people to fun across your witty comment, shared article or YouTube video a day or two after it was first posted. A post with 19 likes after 22 hours will only get to 20 likes in its entire lifetime. Complete Article





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