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Home > Magazine > Article Archive > News

News: Music Videos Dominate YouTube Viewership
Posted on Thursday, August 18, 2011 @ 00:28:15 UTC
Topic: Media

Out of the millions of videos streamed on YouTube’s site every day, music videos are by far the most popular. According to ComScore, which will start publishing data on YouTube's channel partners tomorrow, 40 percent of YouTube's audience watches music videos, more than any other category. Vevo, a joint venture among Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, has a channel that accounts for 30 percent of YouTube's entire monthly viewers and is hands-down the most watched YouTube channel . Warner Music's channel came in second with 20 percent. Complete Article





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