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Home > Magazine > Article Archive > News

News: How to Get Your Song on Commercial Radio
Posted on Sunday, September 18, 2011 @ 20:30:25 UTC
Topic: Radio

The reason the major labels are willing to take these risks, and bear these costs - and the costs associated with breaking a record on Big Time radio can easily reach the seven figures - is because when a record breaks - even today - the returns are massive. One could argue, in fact, that due to the ineffectiveness of other means of promotion, Payola has become even more frenzied and high-stakes. Complete Article





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