Where Serious Musicians Surf since 1996. Serving music creators and the industry that supports them.

Main Menu
Home
Newsletter
Directory
Magazine Archive
Advertising
Follow Us On Twitter Like Us On Facebook

Sponsor

Sponsor

Sponsor

Sponsor

Sponsored Links

Sponsor

Sponsor

Sponsor

  
Home > Magazine > Article Archive > News

News: Scion: Backing Indie Bands to Sell Cars
Posted on Wednesday, September 28, 2011 @ 00:04:32 UTC
Topic: Industry News

When Toyota began selling the Scion in 2003, the company hoped to draw younger customers with an adventurous and risky form of marketing. Rather than pay for celebrity endorsements, it subsidized music with extremely limited popular appeal, like grindcore. Now, after years of sporadically releasing music, the company wants to act more systematically, almost like a record label, by sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Complete Article





fg




 
Sponsor

Sponsor

Sponsor

Options

 Printer Friendly Page Printer Friendly Page

 Send this Story to a Friend Send this Story to a Friend


Sponsor

Sponsor

Sponsor

Sponsor

Sponsor









Home

Magazine Archive

Directory


Copyright Indie-Music.com

 

About Indie-Music.com: Where Serious Musicians Surf since 1996. Serving music creators and the industry that supports them.

Notice: This is a mandatory FTC full disclosure notice. This website reviews music from artists who may have paid for the service. We may also receive commission from sales of products advertised, featured, linked, or written about on this site. Although not typical of Indie-Music.com, this site may include paid editorials or endorsements.