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Home > Magazine > Article Archive > News

News: Selling Out to Survive
Posted on Tuesday, December 01, 2009 @ 15:24:13 UTC
Topic: Industry News

The television has hit a commercial break, and you go and grab a drink. While you are at the fridge, you hear something very familiar playing in the background of one commercial. You barely miss it, but find out the product advertised, so you hit up YouTube to see what it was. Thatís when you realize the background song in that commercial was in fact a song off one of your favorite records. And itís not even some pop artist thatís playing, itís an indie or underground band that you doubt too many have heard of, but one you really like, maybe one youíve even seen live a few times. You sit there, a bit dumbfounded. And you think, ďWhat a bunch of sellouts.Ē But what if that artist needed to do it to actually survive, let alone make a decent living? Complete Article





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