Where Serious Musicians Surf since 1996. Serving music creators and the industry that supports them.

Main Menu
Home
Newsletter
Directory
Magazine Archive
Advertising
Follow Us On Twitter Like Us On Facebook

Sponsor

Sponsor

Sponsor

Sponsor

Sponsored Links

Sponsor

Sponsor

Sponsor

  
Home > Magazine > Article Archive > News

News: Why a Music Strategy Matters to Brands
Posted on Monday, December 21, 2009 @ 15:06:38 UTC
Topic: Industry News

If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yanovsky, music and emerging media strategy consultant at Mindshare, a unit of GroupM, a media investment management firm. This involves product placement, tour sponsorships, licensing a song for a TV spot, product integration in a music video, artist endorsements - all the tactical components that may be used as a marketing mix for a brand. Complete Article





fg




 
Sponsor

Sponsor

Sponsor

Options

 Printer Friendly Page Printer Friendly Page

 Send this Story to a Friend Send this Story to a Friend


Sponsor

Sponsor

Sponsor

Sponsor

Sponsor









Home

Magazine Archive

Directory


Copyright Indie-Music.com

 

About Indie-Music.com: Where Serious Musicians Surf since 1996. Serving music creators and the industry that supports them.

Notice: This is a mandatory FTC full disclosure notice. This website reviews music from artists who may have paid for the service. We may also receive commission from sales of products advertised, featured, linked, or written about on this site. Although not typical of Indie-Music.com, this site may include paid editorials or endorsements.